Have A Clearly Defined Goal For Your Business

Congratulations on making the decision for starting your own business. By making this decision you are becoming one of the most important people in the country. Entrepreneurs create jobs, serve communities and provide new services and products. They create wealth and make things better.

Running your own business is not easy and does require a lot of effort and work on your behalf. You have to make many sacrifices and you will suffer some set backs; but if you endeavor the fulfillment and success you can achieve is priceless.

The following ‘Starting Own Business’ tips will give you a head start in building your business, allowing you to limit the mistakes many business owners make each day.

Starting Own Business – Tip 1. Have A Clear Defined Goal For Your Business

It is imperative that you have a clear defined goal for your business before starting out. You must know what your business is about and where it is heading.

If you where preparing for a long car journey you wouldn’t leave before planning out your route, unless you wanted to waste a lost of time, effort and money. This is exactly the same in business.

If your business goal is not defined then you will have no focus. Your business management will be based on your reactive decisions in the present rather than thinking about the long-term adjective.

Sit down with a pen and paper:

Clear your mind, then begin to concentrate on your business. Build a picture, see your business being built, see it in 3 months time, 1 years time and 5 years time. See your staff, your customers, your products, see the awards your business has won. Mentally visualize everything you would like to happen to your business.
Now write everything down. Write down exactly what you want to achieve with your business. You don’t need a big list, you could even just have one goal.
Now place that list where you can see it every day.

Now you have your goals; you now need to plan how to achieve them. Imagine when taking a long car journey you would use a map to help guide you along your journey; stopping you from taking the wrong turns. This is the same in business, all business owners need help in guiding their business in the right direction.

Creating a business plan isn’t easy and your plan will change as time moves on but it is essential to have a plan and to enlist professional help available to you as a business owner. A great place to start is your accountant. Your accountant will be able to help you to plan and guide your business forward providing accounting services, financial planning and business advice.

It would be a mistake not to consult your accountant before starting your business journey, use their professional business advice to help you plan how to take your business to the next level.

Your business plan should never be seen as fixed as it will evolve as you implement it over time.

Local Internet Marketing Helps Local Businesses

Google places optimization is helping businesses including pizzerias, restaurants, hair salons, construction, schools and day cares to reach visualization in their community especially as business websites today are designed to more than just provide discount coupons and business updates. Read more to learn how your business can prosper through local business Internet marketing utilizing Google Places.

With the onset of the new internet age Local businesses are increasingly using Google Places optimization to reach and provide services to their local community to achieve better business returns. In the past local businesses relied of the trusted Yellow pages to reach local communities but the days of the Yellow pages and snail mail bulk mailings and flyers and newspaper advertisements are nearing the end and have been taken over by local internet marketing via search engines such as Google and Yahoo. To see this shift you only have to look at the size of your current yellow pages compared to the same yellow pages from a few years ago. The difference is undeniable. The Size of the Yellow pages book has reduced substantially and the thickness due to the number of pages has fallen dramatically. What has prompted this change, well its easy those same businesses who used to advertise in the Yellow pages have decided that their money is better spent developing and marketing a website instead.

People are becoming more and more clued on about the internet and its potential and are increasingly using mobile technologies which allow them to access the internet whilst on the move via mobile devices such as iPhones, Blackberries and Android phones as well as laptops with wireless broadband technology which means that people can access local business websites and local business information wherever they are and no longer have to wait until they get back or to the office before they can search for the website, contact information or investigate the services a particular business or company has to offer.

Getting traffic to your local business is more than just uploading a website. Think of it like this, simply having a shop is no good you need to let your customers know that you are there and more importantly when your customers are looking for products and services that you already provide to make sure they can find you, so that you enjoy the profit and repeat business instead of your competition.

Google places optimization is a means of achieving this but achieving Google places optimization can be quite technical, not to say that you couldn’t do itself because that just isn’t true, there are loads of local business owners out there that are doing just that but it will take a little work. Once you get used to it and have done it a few times it will become easy and almost second nature, however to someone new to the internet it can be a little confusing but don’t be disheartened because if you give it a try you will start to see results very quickly and so it will be well worth the effort you put in, so make sure you give it a try.

On the other hand if your business takes up too much time for you to be learning new internet skills then don’t worry as there are highly trained professionals at hand to help you take advantage and achieve your local business internet marketing goals. They achieve this by funnelling crawlers using specific keywords strategically placed on your website that are related to your business to optimize your website on the search engines. People search for all kinds of things on the internet and whenever someone is searching for a product or service that you provide via a related keyword. Optimization will help to display your website there in front of them so that they can click on your website and see the product and services you provide that they are interested in.

In this modern age it is very important for local businesses owners to understand the importance of internet based marketing and the positive impact it can have on their business. Local business owners are using integrating Google places optimization into their local marketing and advertising campaign to strengthen their business and keep up to date with modern times. The internet today is essential as was yellow pages years before. Through Google places optimization you can boost your local business website to page 1 for services in your local area.

We are at a turning point in terms of Google and search engine advertising. In the past companies have focused on getting ranked onto page 1 for specific keywords all around the world, even though their businesses are small and only cater to a local community thinking that this was the only real way to succeed on the internet. However businesses are finally beginning to realise that local search engine advertising works even better than national advertising and marketing because it specifically targets their potential customers.

This is the perfect time to think about and start your local online marketing as this is the start, it is important for local business owners to take advantage of this limited window of opportunity. For example if your business is a Hair salon in the Edgbaston Birmingham area and there are another 50 other hair dressing salons locally. If you act now then you have a good chance of getting your website ranked onto page 1 for local searches for your product or service. Once you have achieved page 1 ranking it is easy to maintain. If on the other hand if you decide to start your internet marketing in year from now, then you will be making it a great deal more difficult for yourself onto page 1 because of all the work the other Hair salons have already done to get to and maintain their position onto page 1. You will potentially have to exceed all the internet marketing work they have done to date; an entire year’s internet marketing in a small space of time to give yourself a good chance to compete with them and get your website onto page 1, so you can see the problem of procrastinating. Don’t let this time pass you by.

Definition of a Business Analyst

According to Dictionary.com website a Business Analyst (BA) analyze the organization and design of businesses, government departments, and non-profit organizations. BAs also evaluate business models and their integration with technology.

Fundamentally, the responsibilities and activities performed by a business analyst are varied, but the most significant objective is always to advance the communication between the stakeholders and the project developers. Business analysts become more successful when they have undergone appropriate requirements training that educate them how to become efficient communicators and how to gather and write the requirements of the stakeholders.

Business analysis has four tiers. These four tiers consist of planning strategically,operating or business model analysis, process definition and design and the technical business analysis.


There are at least four tiers of business analysis:

Planning Strategically

The analysis of the organization’s strategic business needs of the organization

Operating/Business Model Analysis

The BA definitions and analyzes the organization’s policies and market business approaches

Process Definition and Design

In this level tier refers to the business process modeling (often developed through process modeling and design)

IT/Technical Business Analysis

The BA assists in the interpretation of business rules and requirements for technical system

As you can see, there are a number of characteristics which identify the role of the Business Analyst including:

The analyst works with the business to recognize opportunities for enhancement in business achievements and procedures.

The analyst is involved in the design or modification of business systems or IT systems.

The analyst interacts with the business stakeholders and subject matter experts in order to understand their problems and needs.

The analyst gathers, documents, and analyzes business needs and requirements.

The analyst solved business problems and, as needed, designs technical solutions.

The analyst documents the functional and, sometimes, technical design of the system.

The analyst interacts with system architects and developers to ensure system is properly implemented.

The analyst may help test the system and create system documentation and user manuals.


We proposes the following definition of a business analyst: “An interior consultancy position that has responsibility for inspecting industry structures, identifying opportunities for humanizing business systems and correlating the desires of the business with the use of IT.” The International Institute of Business Analysis (IIBA) describes the role as: “a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and to recommend solutions that enable the organization to achieve its goals.” The Certified Software Business Analyst (CSBA) Common Body of Knowledge defines this as: “uniquely placed in the organization to provide a strong link between the Business Community and Information Technology (IT).”